A Fear of Not Changing

What strikes me most regarding Apple’s abandonment of Macworld Expo is the thought that Steve Jobs seems deeply suspicious of, perhaps even outright antagonistic toward, traditions of any sort.

A big part of what makes Apple so fascinating is that they’re so utterly unlike other companies of similar size and stature. It’s hard to imagine any other company abandoning something like Apple’s traditional role at Macworld Expo.

[...] Traditions are comforting. But comfort, I think, tends not to breed innovation. It can be hard to tell whether you’re staying the course because it’s the right direction, or because you’ve dug yourself into a deep rut.

That last paragraph is great. Whatever you think of Apple, you have to admit that most CEOs are more concerned with maintaining the status quo. That's John Gruber at Daring Fireball, by the way.