Bootstrapping

Bootstrapping is another way of saying "to pull one up by one's bootstraps." Here's Guy Kawasaki on the art of bootstrapping, which includes more detail on the definition.

If Guy inspires you to learn more, Jeff Cornwall has a new textbook that is now available for pre-order. The publisher has a short blurb for Bootstrapping:

With a focus on practical techniques, entrepreneurs learn how to stretch resources and thrive on lean budgets. The text focuses on bootstrapping techniques for a variety of ventures-from small, family-owned businesses to high-growth upstarts. While this book treats the subject of securing initial financing for the start-up venture, it also fully explores how entrepreneurs manage and sustain the business as it grows.

Cornwall has the table of contents on his excellent blog, The Entrepreneurial Mind.