Tuesday, September 28, 2010

The Valley of Death

It's well known that it can be very difficult to move from scientific invention to market. It's a Miracle has a humorous take on this phenomenon, couched in terms of things scientists say versus what they really mean. For example:

What they say: I think we’ve set the stage now and we’re actively looking opportunities to commercialize our invention.

What they mean: I think we can get a patent out of this, but I have no clue how an actual commercial entity works and what they look for in potential products.

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